How Instagram Shapes Travel Routes: How Social Media Turned Unknown Places into Must-Visit Destinations

Ten years ago, travel planning started with guidebooks, forums, or advice from travel agents. Tourist routes were relatively stable: famous capitals, iconic landmarks, and well-established resorts. Today, that system no longer works the same way. By 2026, choosing a destination increasingly begins not with a search engine, but with scrolling through social media feeds. Instagram and TikTok have become visual...